Chicago-based online gambling company, ODDSworks has closed its deal with software firm Ruby Seven.
The games that ODDSworks creates will be rolled out via the BETguard Remote Game Server.
Ruby Seven currently rolls out its games across multiple platforms, with the process operating seamlessly, which helps considerably from an efficiency perspective.
Ruby Seven a “Proven Operator”
Michael Carpenter, president for Ruby Seven, explained: “Ruby Seven is a proven industry leader and operator in the online Social Casino space bringing great casino content to all of our players. With this new partnership, we are going to add successful, online real money titles from ODDSworks’ unique library to our suite of social casino apps”
Meanwhile, Exec VP of ODDSworks Steven DeMar added: “Social gaming revenue and exposure are value add to our game development suppliers. ODDSworks ambitious distribution plan is one of the reasons that game developers worldwide are flocking to us.”
Renowned in game creation since it was founded in 2012, Ruby has been delivering forward thinking content since and has been able to carve out a niche for itself in the industry. It has since launched in excess of 20 games for the GooglePlay, Apple, Facebook and Amazon Kindle web platforms, which has helped to propel its reputation considerably.
Earlier this year, the developer also launched content in affiliation with Choctaw Casinos and Resorts, following a partnership with Las Vegas game provider AGS in February, which is a supplier of electronic gaming machines.
US market providing prime potential
The astonishing growth of the US market over the last couple of years has helped to lay the foundations for many potential partnerships between game providers and it is likely that many more deals like this will take place over the next few months.
With more and more states passing online gambling bills, there are even more opportunities out there for content suppliers, as each operator looks to appeal to a different type of customer in each state, who have different preferences for their online gambling experience.
For ODDSworks, this is a major coup and with Illinois having recently launched online gambling, the Chicago company can further increase its presence and reputation via this latest deal.
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