Bally’s secure partnership with Nashville Predators
It has been revealed Bally’s will become the principal sports betting partner of NHL side; the Nashville Predators, in addition to being the main free-to-play partner of the side, plus its stadium; the Bridgestone Arena.
Following the announcement, Chris Junghans who is the executive vice president and chief revenue officer of the Predators highlighted how such a partnership can help to further put the team on the map, stating: “From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love.
He continued: “Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”
Meanwhile, Adi Dhandhania, the chief operating officer at Bally Interactive (the digital division of Bally’s) elaborated: “The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere.
“It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”
Partnerships the key behind the rise of US sports betting?
While sports betting as a whole is clearly increasing in the US, following the approval of legislation in a number of states over the last year, there are obviously some states that attracts more bets in certain sports over others.
Indeed, one of the main drivers behind the betting popularity of some sports is reflected by the number of partnerships, which have been increasing recently with substantial frequency.
MLB side, the Chicago Cubs penned a $100 million deal with the fantasy sports and sports betting site, DraftKings earlier in the year, while broadcasters have also seen the benefits of such affiliations, with NBC also agreeing an approximate $500 million with Points Bet.
Substantial exposure for the Predators
This latest partnership will certainly assist in the marketing strategy for the Predators. Through Bally Bet; Bally’s sports betting asset, social media initiatives will see the team’s profile increase, while other marketing channels will also help.
It should also help Bally’s to increase their authority when it comes to betting on the NHL, with this currently some way behind in terms of popularity; both the NBA and NFL seemingly being more attractive to sports betting customers.