Since sports betting became legal in Louisiana in November 2020, the state has been carefully laying the foundations to help the sports betting industry connect better with its customers.
Various operators have since made their services available to potential customers and in recent weeks, Caesars has been at the centre of attention with the company putting final plans in place to launch its own sportsbook app in the state.
Mobile sports betting a key influencer behind decision
It is thought that the estimated growth of mobile sports betting, in addition to the potential that this will have in the state has been one of the main drivers behind the call for Caesars to develop its dedicated app for the Louisiana market.
Co-president of Caesars Digital, Eric Hession, highlighted the affinity that the company has with the state and why this is such an important move: “Louisiana and the entire Gulf Coast region are a special part of the Caesars family. We couldn’t be more excited to build on our longstanding commitments in the state with the launch of legal sports betting.
“We know how passionate Bayou State sports fans are about their teams and we’re confident our brand-new Caesars Sportsbook app and the exciting offers we have for launch can offer them a sports experience that can’t be matched.”
There are a number of initiatives offered for customers of the app – one of the primary ones being that for every wager, regardless of whether it results in a win or loss, the customer will be rewarded with tier credits, as part of the app’s loyalty program.
Early customers who register will also receive a $100 bonus, the day that the app goes live to state residents and this is available for download now.
The first of many states for Caesars?
With the south of the country, no doubt targeted to launch the app, the northern states – especially those where sports betting appears to prosper will also likely be on the list for Caesars.
Michigan has shown since launching in January that there is a huge sport betting market, while New Jersey and Pennsylvania continue to break records.
If Caesars can establish a good reputation for itself, especially from a sports betting perspective, which, after the acquisition of William Hill, should help to increase its credibility, then there is no reason why it cannot be one of the most trusted in the country.
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