Golden Nugget Online secures deal to enter Missouri market

Flagship US online casino brand, Golden Nugget Online Gaming (GNOG), has struck a deal with Affinitiy Interactive, which subsequently grants it access to the US state of Missouri.

Golden Nugget has been recognised as somewhat of a heavyweight in the US gambling industry for a number of years, having originally started with land-based casinos, with resorts in the likes of Las Vegas and Atlantic City.

Following the launch of its online business some years ago, it has gone from strength to strength – being one of the original online gambling companies in the US – operating in the states of Nevada and New Jersey, before gradually expanding its reach.

Golden Nugget Online secures deal to enter Missouri market

US online gambling growth presents opportunity

With the rapid growth rate of the industry in the US, Golden Nugget has moved fast over the last couple of years and this latest deal with Affinity Interactive presents a number of opportunities.

“We are excited that this new partnership will add to Affinity Interactive’s incredible offerings at Mark Twain Casino and St Jo Frontier Casino in the state of Missouri,” commented Mary Beth Higgins, CEO of Affinity Interactive.

“Golden Nugget Online Gaming has demonstrated its leadership in online gaming, and we’re confident that once online gaming is legalised for Missouri players, GNOG will deliver a spectacular product for our customers.”

Meanwhile, Thomas Winter, president of GNOG, added: “We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri.

“We look forward to a successful partnership with AI as we continue to expand access to our leading online gaming products across North America.”

For Affinity, it means that they can further increase their credibility in the online gambling industry, after partnering with a major operator and, the technology that they have at their disposal can certainly be of use to Golden Nugget in a number of important areas.

“This is a very exciting time for our industry with the continued growth of sports wagering in new markets,” said James Zenni, chairman of Affinity Interactive explained.

“As we grow AI’s combined casino and online offerings, we are delighted to partner with Golden Nugget Online Gaming to provide high-quality online gaming and sports betting offerings for customers in Missouri, pending the state’s anticipated approvals.”