PlayUp in expansion to state of Indiana

Australian online gambling and sports betting software provider, PlayUp has drawn up plans to offer its services in the state of Indiana, pending regulatory approval.

The company, based in Sydney, has enjoyed progressive growth over the last few years and as a result, also secured a deal with Caesars Entertainment; via this, it will offer sports betting services to customers within the state, in the same way, that it does in New Jersey, Pennsylvania, and Iowa for iGaming.

Following the latest announcement, Dennis Drazin, the US chairman of PlayUp revealed: “We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey.

“Once regulated, we will be ready to bring PlayUp to the iGaming market in Indiana which we recognize as a monumental growth opportunity for our business.”

Indianapolis, Indiana, USA skyline and canal.

A company on the up?

This is not the only bit of good news for the software provider recently. The first quarter of 2022 saw the firm secure $35 million in new investment, in addition to onboarding Art Hamilton to its US executive team as Chief Financial Officer.

Furthermore, it was agreed that PlayUp would also be the initial sports gaming partner of the Panther City Lacrosse Club, with this sponsorship deal understood to be the most lucrative in the history of the National Lacrosse League.

The fact that the company has excelled in highly competitive markets such as New Jersey should mean that it can effectively make Indiana its own, with the right strategy and execution.

We may also see further sponsorship deals across the US for the technology provider – usually, it is chiefly just operators that secure these with sports franchises, though it seems that PlayUp is really making its mark in the US market.

It could be that more online gambling software providers begin to appear in the US from overseas across the next few months, with the demand for this likely to increase considerably.