Possible due to a link-up with the Colonial Downs Group, which is a subsidiary of Peninsula Pacific Entertainment, based in California, PointsBet can offer its site to customers in the state.
In addition, PointsBet will also be aided via its partnership with US media giant NBC, which will help it to gain exposure at a significant rate as the exclusive sports betting partner of NBC Sports.
For PointsBet, this is the eighth state that they are now operational in across the US, in addition to Iowa, Indiana, New Jersey, Pennsylvania, Michigan, Colorado, West Virginia and Indiana. As a result, they are gradually building a platform for a substantial presence in the US to take on the likes of DraftKings and FanDuel.
Johnny Aitken, PointsBet US CEO highlighted his enthusiasm about the news stating: “We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community.
“Virginian sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
For Virginia, October witnessed a record month when it came to sports betting, with customers in the state spending $427.3 million, which takes the total number in wagering terms to $2.39 billion since online gambling went live in January 2020.
Essentially in the US, it is an arms race as online gambling companies battle for market share in each state in what is being predicted to become the biggest in the world.
This is though encouraging for PointsBet, who appear to be showing signs that they can be a force to be reckoned with in the US and challenge their rivals.
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